Tags to classify ideas
In the process of defining the ideal client, we will use tags to cover all related topics. We ask for your opinion and knowledge on each of them. You will find them in the “Participate!” section. Each time you contribute an idea, the system will ask you for the title and description and which tag you associate with that idea. This will make it easier to analyze the information afterward.
Who is he/she?
From your experience, who is the type of customer most interested in our products? How would you define them according to their age, gender, social or demographic profile, level of studies, areas of residence, segment or industry, etc. Help us define their profile.
What is he/she like?
Include here all the ideas that explain the ideal customers’ values, habits and behaviors, attitudes, and emotions. What are their business objectives, or the return they expect on their investment?
What is he/she looking for?
Include here those ideas that have to do with their preferences, objectives, dreams, hopes, needs, worries, concerns, etc.
How does he/she think?
How their feelings and preferences influence them. How they relate to the outside world, how they look, how they speak, and how they express themselves. What he/she reads or listens to and what he/she gives importance to.
What does he/she care about?
What are their most frequent “pain points”? What stops them? What are the main doubts, or concerns that may influence their purchase decision, and how can we add value to minimize them?